Consumer behaviour is a physiological process it is all related to the emotions of the consumer. In this process the consumer starts with recognizing the need of the product, and then finds a way or a medium of solving these needs, makes purchase decisions like planning whether he should buy or not buy a certain product, and then he confirms the information, jots down a plan and then ... Behavioral Segmentation: Benefits: The consumer is likewise focused on contrastingly dependent on the advantages that are looking for in Samsung hardware i.e., a few people may need great quality, some may need low administrations and some need great administrations. Jul 16, 2012 · In situations where a large percentage of behavior is anonymous, it may be the only really effective technique for fully describing a visitor. With persona-based segmentation, you get rich, powerful, data-driven segments that lend themselves to effective approaches to testing and suggest to marketers rich ways to use the data.